Grupo Sada, Nutreco’s poultry division in Spain, focuses its activities on the complete management of the entire meat chicken production cycle, from grandparent stock, hatcheries, broiler farms and processing plants, to the distribution and marketing of the final product.
Grupo Sada is headquartered in Madrid, and it forms an independent Business Unit. It is made up of 9 production plants, equipped with the latest technology, and its commercial network covers the whole of the Spanish territory.
Grupo Sada anticipated the demands of an increasingly discerning market and, in 1994, it was the first European company to implement a quality assurance system in all of its processing plants, certified by AENOR, according to the International ISO 9001 Standard. In addition, it was pioneer in the implementation of a management system of Safety and Health, certified by SGS, according to the OHSAS 18001. In 2007, Grupo Sada was certified with the ISO 14001 Environmental Management Standard, therefore increasing its undertaking to a sustainable development of its businesses.
What distinguishes Nutreco's poultry division in Spain is the consolidation of the different stages of the poultry production chain, vertically integrated under a single quality concept. This guarantees a uniform final product, while also ensuring the traceability of the products made available to consumers, from feed to food. Thus, in each product unit or tray commercialized by Grupo Sada, a traceability bar code can be seen in its label. This traceability is guaranteed by Nutreco’s exclusive system, Nutrace®.
In order to proceed further with its growth and leadership line, Grupo Sada collaborates closely with the FRC, Nutreco’s Food R&D centre, located in one of Sada’s facilities, in Lominchar (Toledo), where new poultry based products are designed, with a view to satisfying the current consumer’s nutrition needs. Grupo Sada also collaborates with Nutreco’s Poultry and Rabbit Research Centre, located in Toledo, where projects are carried out to improve productivity and the quality of final products through broilers feed.
Grupo Sada’s strategic goal is to meet end-client needs in through the creation and development of leading brands in the market, such as CUK, providing the consumer with a new concept of poultry meat, with the guarantee of the certifying company SGS.
In addition to its traditional retail oriented market, where fresh products and Frichet processed products are focused, Grupo Sada maintains a clear developing line towards restaurants and community groups, providing specific and professional solutions for this market segment, through its trademark Frichef Professional.